Slots, fruit machines, pokies – call them what you want, when it comes to online gambling and gameplay, these are considered classics. Even before it was the online casino craze that it is today, the world of the slot machine was well established.
Take a walk around any Las Vegas casino and you will see exactly what I am talking about. Row after row, room after room, floor after floor of slot machines. More to the point, these are often the most popular pastime in the casino.
Often, people line up to get on their favorite slot machine, and some people sit there, cups of quarters in hand, for hours on end, maybe swapping to new machines every so often to make the most of the casino’s offerings. Online, the choices are even more numerous than they are on the Las Vegas Strip. When you consider that, it’s little wonder that online gambling has gained a worldwide presence.
For the gambling community, the online gambling landscape is both glorious and accessible, something that seems to transcend traditional casino player demographics. Today, we have a global online gambling community that is truly diverse.
With so much competition for online casino and igaming consumer attention, however, there are plenty of developers, game creators, and digital slot machine platforms that are realizing now is the time to up their game.
It’s not good enough to just keep the same slot machine options forever, no matter how popular they are. This is an agile entertainment space, a sector that is all about innovation as well as tradition. In the highly popular online casino landscape, the competition is never short of febrile.
Let’s see how these companies are taking slots higher and higher in terms of quality, quantity, and pure commercial value.
Marketing Magic: Harnessing Social Media For Slots Supremacy
Social media is a powerful online tool all around the world. In terms of pure accessibility and the ability to create instant and constant content, it is hard to compare this tool to anything else. For the world of global entertainment, of course, it is particularly important for engaging with consumers. It’s easy to find literally millions of examples of player-created content dedicated to the promotion of slots, or to find people waxing lyrical about online casinos and sports betting. For casinos, social media represents a clever and easy way of marketing online slots to the masses.
On top of this kind of slot-related Instagram content, the top gambling companies now usually have their own social media presence that aligns well with consumer-driven content, especially for promoting online games, for example. Often, the two influence each other, and what online casino content creators put out generates likes, retweets, replies, and other responsive digital content. This creates a cycle as they then respond to those responses.
Put simply, it’s a social media domino effect and the online casino industry has it well and truly mastered. For online gambling, the emergence and now almost unavoidable social media world has meant more revenue stream options and a whole new way to engage with players.
As I said earlier, the online gambling and casino industry is uber-competitive, so using social media as a fast, inexpensive, and globally accessible marketing tool is a genius move, and one I would bet (pardon the pun), is only going to make this sector even more commercially successful.
Anytime, Anyplace, Any Way: Mobile Play Making Online Slots Always Accessible
One of the true joys of online slots is how, where, when, and on what devices we can now play them. Never has this particular form of gambling and online casino-based fun been so easy to access, so readily available, and so simple to enjoy.
As with so many industries, the advance and ubiquity of technology has benefited them. For the online gambling and online casino sector, as indeed for almost every part of the digital entertainment world, it has been transformative.
Mobile and wearable tech is now front and center for online slots creators, with a mobile-first approach meaning developers are creating slots and games specifically for these devices. Even though many desktop versions of online slots work on mobile devices, the tech landscape means that mobile games are designed just for that, taking into account the smaller screens and other limitations.
Seeing people play online slots on smartphones, tablets, and smartwatches everywhere and anywhere is now commonplace, and it’s taking the industry and the online gambling sector stratospheric. It is truly amazing just how, where, when, and on what we can play online slots, and for those who love it, it’s a revelation as well as a revolution.
As I said at the start, online slot creators, developers, and company owners are using this online market to their advantage. In commercial terms, this is worth billions, and for consumers and lovers of online gambling, you could say it is priceless.
Image by ASchuehlein
