iGaming is one of the most exciting areas of entertainment with a huge number of fans all over the world. iGaming is a multifaceted niche. It includes classic slots, sports betting, card and crash games, roulette, lotteries and other online gambling entertainment you will find online. Keep reading to learn more about its basics.
The Birth and Evolution of iGaming
- 1994: The island nation of Antigua and Barbuda became the first to issue iGaming licenses.
- 1994: Microgaming developed the first online casino software.
- 1996: The first monetary bet was placed (InterCasino).
- 1998: Launch of the first online poker room (Planet Poker).
- 2000: Industry revenue exceeded $2 billion, with 8 billion iGaming users.
- 2010: Over 860 online casinos worldwide.
- 2010: Growth of mobile gambling: $10 billion in bets placed via mobile devices.
- 2020: The iGaming market reached $59.6 billion.
Main Types of iGaming
You should consider two categories of iGaming. First, there are casinos which offer different gambling games, like slots, roulette, blackjack, and other card games such as poker. It’s a popular card game that involves betting and has many variations, Omaha or Texas Hold’em.
Second, there’s sports betting that allows users to make wagers on the results of different tournaments, matches, and other sports events and win if their bets are correct.
But iGaming is not limited to these options. Other categories include lotteries, keno, and bingo among others. All these kinds of gambling have one thing in common: they aim to make the idea of gambling easily accessible to virtually everyone who has a functional computer at home and a reliable internet connection.
With the development of the Internet and online payments, players have the opportunity to enjoy popular games at FunID casino or bet on their favorite sporting events online without physically visiting the establishment.
Player Acquisition in iGaming: Top Traffic Sources
The choice of traffic source depends on budget, skills, and restrictions. For example, Facebook is expensive but delivers high-quality traffic, while push notifications are cheap but have low conversion rates. Here are just a few profitable examples.
Pop Traffic
Pop traffic is a type of advertising that automatically opens in a new window or pops up on top of the page. Users don’t always expect to see such ads, so they attract attention, but at the same time they can be annoying.
Most often pop traffic is bought in advertising networks. It works for volume, because due to the low price you can attract a mass audience. To increase conversion, campaigns are customized by GEO, time of day, and device. Offers with simple target actions, like registration, mail entry, and first deposit, show the best results.
SEO
SEO involves attracting free traffic from Google, Bing, Yahoo, and other search engines. Instead of paying for clicks, websites gain visitors by ranking high for relevant queries.
The site owner writes articles about casinos, bonuses, and gaming strategies using keywords and places affiliate links to offers on the site. If the content is well-optimized, the search engine ranks the site highly, and users visit it. Here are a few iGaming site ideas:
- Casino reviews: rankings, comparisons, and bonus offers.
- Guide blogs: betting strategies, slot descriptions, and player tips.
- iGaming news: updates on new casinos, licensing, and regulations.
SEO is a long-term strategy that provides a steady stream of traffic. Users trust organic results more than ads, and a well-developed site can generate profit for years.
Push Notifications
Push notifications are short promotional messages sent to phones or browsers. They appear as pop-ups with a title, text, and image. Only users who have subscribed to them receive these notifications.
In iGaming, push notifications are used to remind players about bonuses, promotions, tournaments, or incomplete deposits. Their advantage is the lack of strict moderation rules, allowing for creative ads with direct calls to action.
